{"id":3701,"date":"2025-06-26T07:59:20","date_gmt":"2025-06-26T05:59:20","guid":{"rendered":"https:\/\/www.ruby-services.com\/kindness-is-the-engine-of-a-luxury-service\/"},"modified":"2026-04-01T15:01:27","modified_gmt":"2026-04-01T13:01:27","slug":"kindness-is-the-engine-of-a-luxury-service","status":"publish","type":"post","link":"https:\/\/www.ruby-services.com\/en\/kindness-is-the-engine-of-a-luxury-service\/","title":{"rendered":"Kindness is the Engine of a Luxury Service."},"content":{"rendered":"

Like most startups, the story of Ruby Services begins with a single person.<\/p>\n

Mohamed Zouikri already had almost a client portfolio set up well before establishing the company. This may seem glorious, but no, the creation of Ruby Services also required a lot of work, when Mohammed finally decided to hit the road with his Mercedes and commit full time. <\/p>\n

On the occasion of this first blog, I sat down with Mohamed and we went through his last twenty years, as well as what the future might bring us.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Counting the last 20 years.<\/h2><\/div>

Mohamed entered the 5-star world of the Riviera at a very young age. He started at the Michelin-starred Louis XV restaurant in Monaco, where he worked under the renowned Alain Ducasse, known as \u00ab the artisan of flavors \u00bb. <\/p>\n

After years on the French Riviera, where he worked in 5-star hotels such as Ch\u00e2teau St Martin in Vence, Relais & Ch\u00e2teau: Le St Paul, and not forgetting La Ch\u00e8vre d’Or in \u00c8ze, Mohamed decided to move to St Barth. There, he enjoyed the exceptional view of the Caribbean Ocean from a tropical paradise, a 5-star resort called Le Toiny, where he worked for 8 years. <\/p>\n

It was also here that his passion for entrepreneurship began to take root. He wondered why no one was importing Grand Cru wines to the French island, with a luxury industry in full growth and 15 megayachts docked at the marina. <\/p>\n

Mohamed quickly launched his first company, Absolutely Wine, where he imported Grand Cru wines. As the first wine cellar to do so in St Barth, he sold to restaurants and hotels, but also had a cellar at the marina. He sold the company in 2006 when he moved to New York. From there, he launched his second business, Vacation in Paradise, organizing complete stays for Americans in St Barth. He also met his wife in New York, and after a few years, they decided to return to the French Riviera. <\/p>\n

Today, Mohamed wanted to turn his passion for high-end customer service and luxury cars into a career. He gained solid expertise by working at Chab\u00e9, the oldest and largest limousine transport company in France. He realized that most private drivers on the French Riviera were seasonal, individual businesses, and that there was real potential for a well-organized company on the Riviera. <\/p>\n

Today, years later, Ruby Services can boast contracts with a large number of private clients, media outlets, and yacht management companies operating in connection with the French Riviera.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Line<\/span><\/div><\/div><\/div><\/div><\/div>

What does the word ‘service’ mean for Ruby?<\/h2><\/div>

Our competitiveness has been driven by a desire and ability to offer a wide range of integrated services, as well as our responsiveness. We provide efficient and multilingual service. <\/p>\n

Our integrated services can include anything from flower purchases to booking hard-to-get tables for our clients. Our drivers are trained according to the strictest standards. As a result, we are not afraid to say that we surpass others in terms of safety and professionalism.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

VIP Meet and Greet<\/h3><\/div>

You will benefit from a personalized assistance of a hostess for all the administrative formalities, thus ensuring your journey to be quick and stress free.<\/p>\n<\/div>

Read more<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

A French touch.<\/h2><\/div>

“Are you worried about the popularity of luxury car rentals, especially during a health crisis?”
“We certainly monitor developments, but I believe high-end service remains the core of the luxury travel industry. Travelers are at the heart of luxury, and there will always be demand for us.”
“Is there a specifically French expertise in luxury transportation?”
“Ruby represents luxury and French-style service, but the old-fashioned way. That means my drivers are not arrogant; I only hire people who love their job. We’ve had more and more clients from the United States, who say there is no equal company there, even though the United States is the birthplace of limousine service.”<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-3701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en"],"acf":[],"yoast_head":"\nKindness is the Engine of a Luxury Service. - Ruby Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ruby-services.com\/en\/kindness-is-the-engine-of-a-luxury-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kindness is the Engine of a Luxury Service. - 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